This is a growing suite of free marketing tools for law firms across North America — calculators, SEO and schema generators, and self-scoring audits that help you measure what is working, fix what is not, and turn more searches into signed clients. There is no signup and no cost: every tool runs entirely in your browser.
See how your firm shows up in AI search with the AI visibility grader, generate valid attorney and LocalBusiness schema so Google and AI models understand your firm, score your Google Business Profile and local SEO, and run the numbers on cost per case and marketing ROI.
Built for US and Canadian law firms and updated for how legal search actually works in 2026 — including AI answer engines like ChatGPT, Gemini, and Perplexity. Want the strategy behind the tools? Explore AI SEO for law firms or book a free strategy call.
Generate LocalBusiness / LegalService JSON-LD with your address, hours, and geo so Google and Maps understand your firm.
Open tool →Create the og: and twitter: meta tags that control how your pages look when shared — with a live preview.
Open tool →Build BreadcrumbList JSON-LD so Google shows a clean breadcrumb trail in your search results.
Open tool →Generate AggregateRating / Review JSON-LD for your real client reviews to earn star ratings in search.
Open tool →Get a dozen proven blog title ideas tailored to your practice area and content goal.
Open tool →Get a full SEO content skeleton — H1, meta, H2/H3 sections, FAQs — for any practice-area page.
Open tool →Score your law firm site on 12 conversion factors and get a prioritized list of what to fix.
Open tool →Score your Experience, Expertise, Authoritativeness, and Trust signals for Google and AI search.
Open tool →Tag your ad, email, and social links so Google Analytics shows exactly which campaigns bring in cases.
Open tool →Generate valid Attorney / LegalService JSON-LD so Google and AI engines understand exactly who your firm is.
Open tool →Turn your questions and answers into FAQPage schema to win rich results and AI citations.
Open tool →Write the perfect title tag and meta description with a live Google search preview and character counts.
Open tool →Create an llms.txt file so ChatGPT, Perplexity, and Gemini can read and cite your firm's site.
Open tool →Build a robots.txt that welcomes AI crawlers like GPTBot and PerplexityBot for more AI citations.
Open tool →Turn a few details into a polished attorney bio in three tones — long and short versions.
Open tool →Generate ready-to-paste Google Business Profile posts — updates, offers, events, and tips — in seconds.
Open tool →Personalized, ethical email and SMS scripts to ask happy clients for Google reviews.
Open tool →Build a clean, professional attorney email signature and copy the ready-to-use HTML.
Open tool →Generate a dozen tagline options tailored to your practice area and brand tone.
Open tool →Paste any page or article for a Flesch readability score and plain-English tips to simplify it.
Open tool →Score your firm's local SEO on 12 factors and get a prioritized list of what to fix first.
Open tool →See exactly how your law firm appears in ChatGPT, Google Gemini, and Perplexity AI. Get a scored report with specific improvements tailored to your practice area.
Learn more →Discover whether ChatGPT cites your law firm when answering legal questions. Track citation frequency across family law, real estate, personal injury, and other practice areas.
Learn more →Calculate the ROI of AI marketing for your law firm. Input your current client acquisition costs and see projected returns from AI SEO, chatbots, and AI receptionists.
Learn more →How much revenue is your law firm losing to missed calls? Calculate the annual cost of every unanswered call and after-hours inquiry before a competitor picks up.
Learn more →Score your law firm's Google Business Profile against the 47-point LexScale.ai GBP audit checklist. Identify every gap affecting your local AI search visibility.
Learn more →Complete a 25-question AI search readiness assessment for your law firm. Get a personalised score and action plan across SEO, content, schema, and Google Business Profile.
Learn more →How much should your firm spend on marketing? Get a recommended budget range by revenue, growth goal, and practice area competitiveness — plus a suggested channel allocation.
Use the calculator →Turn marketing spend and funnel numbers into cost per lead, cost per consultation, cost per signed case, and your marketing ROI multiple — with benchmarks by practice area.
Use the calculator →Map your intake funnel from inquiry to signed case, see the revenue leaking at each stage in cases and dollars, and get the single highest-impact fix flagged automatically.
Use the calculator →See how many billable hours your lawyers lose each year to intake calls, scheduling, and document chasing — and what 30%, 50%, or 70% automation recovery is worth.
Use the calculator →A signed client is worth more than one case. Add repeat matters and referrals over 10 years to see true client lifetime value by practice area — and what you can afford per case.
Use the calculator →Estimate what your law firm is worth using the SDE multiple method, with typical industry ranges and the factors that raise or lower a firm's multiple. Educational estimates only.
Use the calculator →When a potential client asks ChatGPT, Perplexity, or Google AI Overviews for a family lawyer, a personal injury firm, or an estate lawyer near them — your firm either gets cited or it doesn't. There is no middle ground. These tools are designed to tell you exactly where you stand and what to do about it.
of legal searches now include an AI-generated answer before any organic results
average annual revenue lost per law firm from unanswered after-hours calls
higher conversion rate for law firms actively cited by AI assistants vs. those that aren't
Related: AI SEO for Law Firms · AI Receptionist · Insights Hub · About LexScale.ai · Contact Us
The tools in this suite are designed to be used in a specific sequence for maximum diagnostic value. Start with the Law Firm ROI Calculator — this establishes the financial baseline by quantifying what your current marketing is returning versus what AI marketing could return. The output tells you where the biggest revenue gap is: is it lead generation (not enough inbound inquiries), lead leakage (inquiries arriving but not being captured), or conversion (leads captured but not converting to retained clients)?
If the ROI calculator indicates a lead leakage problem, run the Missed Call Revenue Calculator next. This tool quantifies exactly how much revenue is slipping through the cracks at the phone — often the single highest-impact fix available to a law firm with no new spend required beyond an AI receptionist. After addressing intake, move to the GBP Score Checker to identify organic visibility gaps in local search. Finally, complete the AI Search Readiness Assessment to understand your position across all five AI search dimensions and get a prioritised 90-day action plan. Running all four tools in this order gives you a complete picture: how much opportunity exists, where it's being lost, and exactly what to fix in what order to recover it.
These tools diagnose the opportunity. Implementation is what converts the opportunity into retained clients and revenue. The most common mistake law firms make after completing a diagnostic is attempting to implement multiple improvements simultaneously without a prioritised plan — resulting in scattered effort, inconsistent execution, and slower results than a focused approach would produce.
LexScale.ai implements the strategies these tools reveal: AI SEO content architectures that establish topical authority, AI receptionist deployments that eliminate missed call revenue loss, Google Business Profile optimisations that drive map pack rankings, and full entity SEO buildouts that make your firm visible to ChatGPT, Gemini, and Perplexity. Every engagement starts with a free strategy call where we walk through your tool results, identify the highest-leverage starting points for your practice area and firm size, and build a 90-day implementation roadmap. Firms that combine diagnostic clarity with focused implementation consistently outperform those that try to improve everything at once. Book your free strategy call → to get started. You can also explore our AI SEO service and AI Receptionist service to see what implementation looks like in practice.
Everything law firms ask about our free AI marketing tools