Free SEO Tool
Local SEO Audit Scorer for Law Firms
Score your law firm's local SEO across 12 proven ranking factors and get a live, prioritized fix list — highest impact first. Free, instant, and private.
Check each item your firm has covered. Your score and priority fixes update live — no submit needed.
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Frequently Asked Questions
How is my local SEO score calculated?
Each checklist item is weighted by how much it moves the needle for law firm local search — Google Business Profile completeness, NAP consistency, and review volume carry the most points. The tool sums the weights of items you check and shows the percentage of the maximum, updating live as you tick boxes.
What is the single most important local SEO factor for law firms?
A fully complete, actively managed Google Business Profile paired with consistent NAP (Name, Address, Phone) across the web. These are the foundation of the local map pack, which is where most high-intent legal searches convert.
Is this local SEO audit tool free and private?
Yes. It runs entirely in your browser, stores nothing, and sends nothing to a server. Check the boxes and read your prioritized fix list — no signup required.
How many Google reviews does a law firm need?
There is no magic number, but 25+ genuine reviews with steady recent activity and thoughtful responses puts you ahead of most local competitors. Consistency matters more than a one-time burst — aim to earn new reviews every month.
Why do law firms need LocalBusiness schema?
LocalBusiness or Attorney schema tells Google and AI search engines exactly who you are, where you serve, and how to reach you in a structured, machine-readable form. It strengthens your eligibility for rich results and helps AI answer engines cite your firm accurately.