The Short Answer
A proper technical SEO audit for a Vancouver law firm checks: site speed and Core Web Vitals, schema markup presence and accuracy, whether pages are actually being indexed by Google, mobile usability, internal linking structure, and — specific to this market — whether legal content is actually accurate for British Columbia rather than generic Canadian or Ontario-written copy. Many audits sold by generalist agencies skip several of these entirely.
The Full Checklist, Explained
Site speed & Core Web Vitals: How quickly pages load and become interactive, measured against Google's specific performance thresholds. Schema markup: Whether structured data is present, accurate, and matches visible content exactly. Indexing status: Whether Google is actually crawling and indexing every important page.
Mobile usability: Whether the site genuinely works for a phone-first visitor — see how to test this yourself. Jurisdictional accuracy: Whether tenancy, small-claims, and other legal process content actually reflects BC law — the Residential Tenancy Branch and Civil Resolution Tribunal, not Ontario equivalents.
A Thorough Audit vs. a Superficial One
One Piece of a Larger Puzzle
Think of this as one piece of a larger puzzle for a Vancouver law firm. The adjacent pieces are What Keywords Should a Vancouver Law Firm Target for SEO?, How Often Should a Vancouver Law Firm Blog for SEO?, How Do Vancouver Law Firms Build Backlinks Ethically?, and Do Legal Directories Still Help SEO for Vancouver Firms? — and a bit further out, What Should a Firm Look for When Hiring a Vancouver SEO Agency?, How Much Does Google Ads (PPC) Cost for a Law Firm in Vancouver?, and Are Facebook and Meta Ads Worth It for a Vancouver Law Firm?. The Vancouver growth hub shows how all of it connects, with AI Website Design for Vancouver Law Firms and AI SEO for Vancouver Law Firms as the two services underneath.