The Short Answer
There's no universal right number — a solo practitioner covering one practice area might need 8 to 12 genuinely deep pages, while a full-service firm covering real estate, personal injury, family law, and immigration might need 60 or more. The real question isn't a target number; it's whether every practice area you actually want to be found for has a dedicated, properly deep page.
The Framework: One Page Per Real Question, Not Per Service
The mistake most firms make is building one page per practice area and stopping there. A stronger structure treats each practice area as a hub with its own supporting pages underneath — see how page count and content depth drive cost. A real estate practice area page, for example, benefits from dedicated supporting pages on the foreign buyer tax, the speculation and vacancy tax, and strata purchase due diligence — each answering a specific, real question a Vancouver buyer is actually searching.
This structure does two things at once: it gives prospective clients a genuinely useful answer to their specific situation, and it gives search engines and AI systems clear, focused pages to rank and cite for narrow, high-intent queries.
Typical Page Counts by Firm Size
Why Vancouver Firms Specifically Should Think Bigger Than They Assume
Vancouver's client base has a few distinctive, high-volume question clusters most firms haven't built dedicated content for: ICBC claims process and coverage questions from the region's high volume of motor vehicle collisions, real estate tax questions (foreign buyer tax, speculation and vacancy tax) from a market with some of the highest property values in North America, and strata and Civil Resolution Tribunal questions from the region's condo-dense housing stock. Each represents real, searchable demand with very little dedicated competing content right now.
A firm willing to build genuinely deep pages around these specific clusters is building real topical authority in gaps competitors haven't noticed yet. See AI website design for Vancouver law firms for how this kind of deep, question-led architecture gets built.
One Piece of a Larger Puzzle
Think of this as one piece of a larger puzzle for a Vancouver law firm. The adjacent pieces are What Happens if a Vancouver Firm Stops Paying Its Web Agency?, Is Your Vancouver Law Firm's Website Mobile-Friendly Enough for Clients?, SEO Agency vs. AI Website Agency: What Does a Vancouver Law Firm Need?, and Should a Vancouver Law Firm Build Dedicated ICBC Content? — and a bit further out, Should a Vancouver Law Firm Build Content on the Foreign Buyer and Speculation Taxes?, How Much Does SEO Cost for a Law Firm in Vancouver?, and How Long Does It Take to See SEO Results in Vancouver?. The Vancouver growth hub shows how all of it connects, with AI Website Design for Vancouver Law Firms and AI SEO for Vancouver Law Firms as the two services underneath.