The Short Answer
Most AI-optimized law firm websites, including for Miami firms, take 2 to 7 weeks from kickoff to launch, depending on page count, whether the site needs full bilingual Spanish/English coverage, and how quickly your firm turns around review. A five-page English-only site for a solo practitioner moves through the low end of that range; a full bilingual, multi-practice-area rebuild sits toward the higher end.
The extra week at the top of that range compared to an English-only market accounts for the additional review and localization work a genuinely bilingual site requires — not machine translation dropped in at the last minute.
What Happens in Each Phase
Week one is discovery and content architecture, including deciding which pages need full Spanish-language versions versus which can remain English-only based on your actual client base. The middle weeks are content production, bilingual localization, and schema implementation — work that would take a traditional agency months stretches to a few weeks because AI-assisted drafting and translation happen in parallel.
The final phase is review, revision, and launch. See how pricing scales with that same scope — the firms that move fastest are the ones who can turn around content review quickly on both language versions.
A bilingual site done properly takes a little longer than an English-only one — but AI-assisted building still compresses that into weeks, not the months a traditional agency would need to translate and build two parallel sites by hand.
James Harmiden · Founder & CEO, Lexscale.ai
Planning Around the Florida Bar Filing Window
Because Florida Bar Rule 4-7.19 generally requires advertising materials to be filed at least 20 days before first use, firms planning a hard launch date should build that review window into their overall timeline rather than treating it as an afterthought once the site is otherwise ready.
Related Questions Miami Firms Ask
Firms asking this usually end up asking a handful of related questions too — AI Website vs. WordPress: What's Right for a Miami Law Firm?, How Many Pages Should a Miami Law Firm's Website Have?, How Do You Move a Miami Law Firm Website Off WordPress Without Losing Rankings?, and Is Your Current Miami Law Firm Website Losing You Clients? all sit close to this one. A few steps further out, Does My Miami Law Firm Website Need Spanish-Language Content?, How Do I Get My Miami Law Firm to Show Up in ChatGPT and AI Search?, and Can ChatGPT and Google AI Overviews Actually Cite My Miami Law Firm Website? round out the picture. If you'd rather see how it all fits together as one system, the Miami hub is the place to start, with AI Website Design for Miami Law Firms and AI SEO for Miami Law Firms covering each half of the work in depth.